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Results categorised as Agencies
18 Feb 2025
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Simon Davis
The big media agencies are damaging the outlook for UK broadcasters through opaque trading practices that do not give them a fair share of client spend.
17 Feb 2025
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Jack Benjamin
MG OMD's CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.
13 Feb 2025
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Simon Carr and Lysette Jones
Fame used to be rare and centralised but now, thanks to social media, fame is everywhere. But it's also fragmented and hyper-targeted. How do brands break through in this new world?
13 Feb 2025
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Maria Iu
Report offers 10 principles for businesses as well as case studies from companies that have received the People First Promise badge.
11 Feb 2025
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Nicola Kemp
As an industry, we prioritise empty platitudes over tangible policy. Remote working is vital to levelling the playing field for diverse talent — why are we pretending otherwise?
10 Feb 2025
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Jack Benjamin
Watch: Susan Kingston-Brown on why she views AI as a threat to building unique brands, Omnicom's acquisition of IPG and the impact of Meta's changes to content moderation.
10 Feb 2025
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Omar Oakes
It’s not a question of if but when you decide to give up on your principles. Nothing will get brands, big or small, to leave Meta.
07 Feb 2025
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Sean Adams
Brand lift provides a truly holistic picture of campaign performance — here's how to get the best from the data.
06 Feb 2025
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Abi Ward
Size isn't the only opportunity. Building good relationships with media owners means jointly understanding what success looks like and ensures client, agency and media owner can unlock mutual growth.
05 Feb 2025
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Rak Patel
Advertisers have a challenge on their hands when Gen Z are struggling with the concept of truth and represent a wide range of worldviews as they face up to close-to-home concerns.
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