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Results categorised as Agencies
04 Mar 2025
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Maria Iu
A study has found that while most believe creative ideas are central to marketing, it takes an average five rounds to get an idea signed off.
27 Feb 2025
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Simeon Adams
As an industry, we are obsessed with efficiency. But what if the creation of brilliant ideas requires large dollops of inefficiency — the mull, the stare into space, the browse?
26 Feb 2025
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Maria Iu
This cohort is confident yet vulnerable, shaped by digital, social media and the Covid-19 pandemic, new research suggests.
25 Feb 2025
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Jack Benjamin
CEO Luke Bristow thinks the acquisition gives the agency a unique proposition to attract clients and top talent by putting 'our money where our mouth is'.
24 Feb 2025
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Omar Oakes
It may be too painful to accept that what Elon Musk is doing to our industry is highly dangerous. We must all resist the urge to see this shocking behaviour as the new normal.
24 Feb 2025
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Maria Iu
Havas Media Network division will continue to be led by managing director Hamid Habib.
20 Feb 2025
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James Longhurst
A further 100 members will be admitted into the club, which aims to help leaders share challenges and shape solutions for the industry.
20 Feb 2025
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Jack Benjamin
StrategyChain will offer four core services — brand strategy, communications strategy, product innovation and business transformation — with the goal of helping clients build brands "from social out".
20 Feb 2025
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James Shoreland
Media planning needs to focus on memorability and how media, targeting and creative work together to make brands memorable. Here's how to hack the memory code.
19 Feb 2025
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Maria Iu
VoxComm, which represents agencies globally, said practice has led to downward pressure on agency fees.
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