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Results categorised as Agencies
17 Apr 2025
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Richard Kirk
Change is cyclical and recognising these cycles creates opportunity — after all, what’s old is new, what’s new is old. The chance to grow brands now is significant.
17 Apr 2025
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Maria Iu
The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.
11 Apr 2025
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Amelia Parsons
It shouldn’t just be publishers calling out the immoral practices of AI search companies. Advertisers, agencies and tech vendors all have a role to play.
11 Apr 2025
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Jack Benjamin
Choreograph global chief data officer Alex Steers on how the acquisition will boost WPP's 'ID to AI' approach to its data strategy.
10 Apr 2025
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Jack Benjamin
MD Pete Coates explains how the group's 15-month-old branch fits seamlessly into the wider UK network and why northern talent shouldn't be overlooked.
10 Apr 2025
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Phil Rowley
In a world where attention is expensive, your message must be economical. It doesn't matter if this is creatively valid — this is the reality we face now.
09 Apr 2025
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Jack Benjamin
Ross Jenkins discusses what sets Mediahub apart, why brands continue to over-invest in social media and the future shape of AI-driven agencies.
08 Apr 2025
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Jack Benjamin
UK CEO Kate Rowlinson and other industry figures discuss GroupM changes including the InfoSum acquisition, Brian Lesser's data-led strategy, a return-to-office mandate and the "pressure to perform".
08 Apr 2025
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Mike Fantis
Proprietary media doesn't benefit smaller brands or agencies, resulting in a two-tier system. I still don't think proprietary media can offer better value than a well-considered media strategy.
07 Apr 2025
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Omar Oakes
It’s time we stopped performing thought leadership and started pursuing actual thought if we want the industry to be better.
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