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Results categorised as Agencies
16 May 2025
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Maria Iu
However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media's combined impact.
16 May 2025
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Jack Benjamin
Agency leaders from GroupM, Stagwell, VCCP and the7stars share their thoughts on the contentious topic.
15 May 2025
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David Wilding
GroupM's latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this.
14 May 2025
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Maria Iu
A roundtable of Future 100 participants also discussed the urgent need to not just attract but retain talent in an era when DEI progress feels like it’s going backwards.
13 May 2025
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Nicola Kemp
Return-to-office mandates, relentless bias, a widening pay gap… why are we looking the other way while a steady stream of female talent exits the industry?
12 May 2025
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James Leaver
Media agencies were designed to deliver curation in an analogue world. A new model is needed for a new era, one that starts with curation, AI and supply-side intelligence.
09 May 2025
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Ben Foulkes
Brands must make customer identity core to their media strategy. Here's how.
08 May 2025
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James Longhurst
The All In Census identified a narrowed C-suite gender gap, continued underrepresentation of the working class, optimism about AI, and an appreciation for hybrid working, among other takeaways.
07 May 2025
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Jack Benjamin
GroupM agencies will no longer operate as distinct business units with separate P&L statements.
06 May 2025
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Jack Benjamin
The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM's agency brands.
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