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Results categorised as Agencies
29 May 2025
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Caroline Manning
Talking to a child will show you that some of the best insights about effective media strategy can come from the simplest of observations.
28 May 2025
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Maria Iu
A new report from the alliance identifies key challenges and commits to shared goals.
28 May 2025
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Nick Waters
The size of their business, the breadth of their offerings and their economic model leave the largest publicly listed agency groups vulnerable in the AI revolution. The next few years will see growing dominance of a different breed of agency.
23 May 2025
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Jack Benjamin
The AMI, founded in January, now claims its members collectively exceed WPP's annual media billings.
23 May 2025
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Nicole Lonsdale
OOH is now more a performance than a poster and changing the way we think about public spaces. This real-world presence builds real connections.
22 May 2025
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Aidan Mark
While MMM is generally a good technique for judging channel effectiveness, we must be aware of its various blind spots — most notably, the way it undermines the importance of brand-building.
21 May 2025
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Maria Iu
She will run day-to-day operations at the media barter company.
19 May 2025
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Omar Oakes
The ad industry keeps obsessing over whales, but the krill are paying the bills. It’s time someone built an agency for the rest.
19 May 2025
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Jack Benjamin
MNC CEO Luke Bristow joins Jack Benjamin to discuss the strategy behind acquiring a VC fund and where independents see opportunities for disruption as holding groups consolidate.
16 May 2025
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Polly Devaney
Advertising Association's Manchester outing shone a spotlight on northern talent and creativity. The challenge is to take these hot topics and turn them into meaningful action.
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