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Results categorised as Advertising
03 Apr 2024
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Ella Sagar
Sheffield council will restrict advertising on its panels from categories including air travel and HFSS food and drink under a new policy.
02 Apr 2024
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Martyn Sibley
Disability is still missing in many inclusivity drives. But there are many ways brands can target disabled people, with influencers playing a key role.
02 Apr 2024
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Omar Oakes
Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees' time.
02 Apr 2024
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Ella Sagar
Advertisers should place ads before films over documentaries or sitcoms on Netflix, according to new research.
28 Mar 2024
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Ella Sagar
Activity will run across large- and small-format screens within two-hour drive to the theme park.
28 Mar 2024
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The Media Leader Staff
Outvertising's Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie's big speech about the BBC's commercial future and look ahead to how media and advertising will play its part in this year's UK general election.
28 Mar 2024
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Ella Sagar
Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.
28 Mar 2024
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Barney Worfolk-Smith
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
27 Mar 2024
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Ella Sagar
He joined as media director of video and podcast in 2023.
27 Mar 2024
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Ella Sagar
Mail Metro Media's client and planning director shares her "sliding doors moment" and why 2024 is "the year of community" for brands.
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