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Results categorised as Advertising
11 Apr 2024
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Jack Benjamin
Rob Collier, head of strategy at MTM, reveals new research that shows Netflix's recent crackdown on password sharing among users was a success.
10 Apr 2024
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Ella Sagar
Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.
10 Apr 2024
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Ella Sagar
The Diary of a CEO host Steven Bartlett, along with Georgie Holt and Christiana Brenton, have co-founded Flight Studio.
10 Apr 2024
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Omar Oakes
Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.
10 Apr 2024
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Ella Sagar
The outdoor media owner's customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.
09 Apr 2024
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Ella Sagar
They will integrate Google's Gemini models with WPP's AI-powered marketing operating system.
09 Apr 2024
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Nicola Kemp
The hounding of Kate Middleton underlines there is no understanding of AI without DEI.
09 Apr 2024
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Ella Sagar
The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.
08 Apr 2024
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Mike Lampard
A prediction: SVOD/YouTube/AVOD/FAST will offer the same measurable reach as broadcasters, argues MiQ's advanced TV product manager. (Partner content)
08 Apr 2024
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Ella Sagar
Vevo has partnered with Kerv Interactive to bring shoppable ad formats to its CTV network.
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