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Results categorised as Advertising
24 Apr 2024
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Ella Sagar
Bauer Media's group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.
24 Apr 2024
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Jack Benjamin
Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.
24 Apr 2024
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Ella Sagar
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
23 Apr 2024
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Ella Sagar
New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.
23 Apr 2024
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The Media Leader Staff
Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.
23 Apr 2024
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Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
23 Apr 2024
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Ella Sagar
Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.
22 Apr 2024
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Ella Sagar
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.
22 Apr 2024
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The Media Leader Staff
Wavemaker ECD Ann Wixley and Bloomberg's Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand's unique value proposition through the art of storytelling.
22 Apr 2024
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Ella Sagar
Simon Myciunka was among those who shared his thoughts on what introducing ads to the BBC could mean at The Future of Audio and Entertainment.
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