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Results categorised as Advertising
27 Nov 2025
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James Longhurst
The Media Leader's daily round-up of news for Thursday 27 November 2025.
20 Nov 2025
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Siobhan McDade
TikTok is the UK's fourth-largest beauty retailer. Content creators and the cosmetics industry are bracing themselves for Wicked: For Good, says Siobhan McDade.
20 Nov 2025
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Jack Benjamin
Marketers are embracing "interactive branding" amid a wider push to better balanace long-term brand building with short-term sales results, McKinsey's 'State of Marketing Europe 2026' report found.
19 Nov 2025
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Jack Benjamin
Media budgets are expected to grow "confidently" in 2026, with UK marketers signifying a shift back to brand investment in an effort to rebalance years of performance-driven focus.
17 Nov 2025
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Jack Benjamin
Mediasense's chief strategy officer returns to the podcast to unpack its recent 'Future of Media Organisations' study and discuss why media integration – rather than scale – is the key to success moving forward.
17 Nov 2025
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Omar Oakes
Disney quietly announced something radical: letting fans create their own short-form IP on Disney+. But it exposes just how defensively the rest of the industry has been playing.
11 Nov 2025
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James Longhurst
Digital trading in J-ET marks a new era for UK audio by bridging the gap between linear and digital trading in a unified ecosystem.
06 Nov 2025
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Jack Benjamin
Meta connection planning director Pete Buckley reassured big-brand media planners that its AI tools, which CEO Mark Zuckerberg has touted as being able to replace much of what they do, work best in tandem with humans.
06 Nov 2025
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Rachel Eyre
Settling into her new role as Asda chief customer officer, Rachel Eyre sets out her priorities for how supermarkets can pack a marketing punch.
20 Oct 2025
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Jack Benjamin
200 senior industry leaders attended the Advertising: Who Cares event, which recommended wholesale changes to agency business models to help improve trust and give advertising its "swagger" back.
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