SEARCH
Results categorised as Advertising
02 May 2024
|
Jack Benjamin
The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video's The World Cook to get the message across.
01 May 2024
|
Ella Sagar
The majority of radio advertising's effect on performance campaigns is missed in typical short-term attribution models, Radiocentre research has found.
01 May 2024
|
Ella Sagar
Dax shared four new innovations to Dax audience segments, precision targeting, programmatically enabled 3D outdoor and holistic audio measurement solutions at an event on Tuesday.
01 May 2024
|
Maria Iu
Event at RNCM takes place three weeks ahead of London conference.
01 May 2024
|
Ella Sagar
The publisher ad platform's head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.
30 Apr 2024
|
Ella Sagar
Current marketing mix modelling misses out on OOH's true return on investment because it does not include granular enough location data, new research has found.
30 Apr 2024
|
Jack Benjamin
During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.
30 Apr 2024
|
Ella Sagar
Spotify will utilise video content "in a bigger way" on the platform this year, but what will this look like?
30 Apr 2024
|
Omar Oakes
You will see more sponsored content on The Media Leader as we continue to grow. But our editorial ethos does not change, writes the editor.
29 Apr 2024
|
Maria Iu
The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer