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Results categorised as Advertising
15 May 2024
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Raymond Snoddy
Broadcasters should be focus much more on co-operation rather than on squabbling and forcing the Culture Secretary to have to adjudicate.
14 May 2024
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Omar Oakes
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
14 May 2024
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Nicola Kemp
Nicola Kemp calls for an end to companies contributing to "crushing standards" leading to women being overworked, overwhelmed and underpaid.
14 May 2024
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Jack Benjamin
Kantar's 'Blueprint for Brands' offers a framework for marketers to reconsider their brand strategies and underscores the importance of differentiation, not just distinctiveness.
14 May 2024
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Ella Sagar
The Insights Planner not only shows how many audiences a linear TV campaign did reach, but also provides a breakdown of how many it did not.
13 May 2024
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Ella Sagar
A coalition of media businesses has penned an open letter highlighting the "disastrous impact" the BBC's plan to take on advertising would have on the sector.
13 May 2024
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Ella Sagar
These organisations have been given the IPA People First badge of honour for demonstrating commitment to their employees' mental health and wellbeing.
10 May 2024
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Matt Hill
Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.
10 May 2024
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Ella Sagar
The Bauer Media Audio UK CEO's priorities are balancing investment between digital and broadcast, focusing on marketing its brands and empowering people.
09 May 2024
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Ella Sagar
Total ad revenue was up 3%, but was "offset" by 16% decline in ITV Studios.
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