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Results categorised as Advertising
23 May 2024
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Omar Oakes
Salesforce's media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk "leaving money on the table".
22 May 2024
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Ella Sagar
As part of the membership, Barb will take a seat on the board of directors and work with the MRC on how to evolve audience measurement standards.
22 May 2024
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Ella Sagar
Good Housekeeping's managing director shares what clients are most excited about and why you should give your boss a break.
22 May 2024
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Marko Johns
Individual-level targeting might seem like the best option, but change is inevitably coming and clinging to the past will only become more costly, complex and risky for advertisers.
21 May 2024
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Ella Sagar
The UK Stop Ad Fraud Coalition has joined the Conscious Advertising Network to help "further joint aims".
20 May 2024
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Ella Sagar
The media regulator has started a process to consider "a statutory sanction" against the broadcaster.
20 May 2024
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Jack Benjamin
At Advertising Week Europe, Ipsos and the IPA presented new research that shows heightened levels of anxiety about the climate among adlanders compared to the general public.
20 May 2024
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Jamie Seltzer
While this prolonged deprecation can be frustrating, marketers and brands can make the most of this transitional moment, writes Havas Media Network's Jamie Seltzer.
20 May 2024
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Jack Preston
Partner content: One compelling case study illustrates this evolution of how can advertisers tap into podcasts' highly engaged and varied audiences, writes the global head of Acast Creative.
20 May 2024
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Ella Sagar
Gaming developer Ubisoft and content platform History Hit have agreed an "always on" partnership.
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