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Results categorised as Advertising
04 Jun 2024
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Ella Sagar
Ahead of the WOO Global Congress in Hong Kong, Tom Goddard shares the key drivers and drags the OOH industry will be focusing on.
04 Jun 2024
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Omar Oakes
Specialist media consultancies like PwC's should be in high demand. And yet the market for them could have a quickly approaching expiry date, writes the editor-in-chief.
03 Jun 2024
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Ella Sagar
The women's network is calling for improved representation of all women in advertising and to better measure progress.
03 Jun 2024
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Ella Sagar
COO and CFO Stephen Joseph will take group CEO role from 1 January 2025 as Bleakley becomes chairman.
03 Jun 2024
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The Media Leader Staff
Omar Oakes interviews Laura Jordan Bambach (co-founder, Uncharted) and Tom Curtis (ECD, EssenceMediacom UK) about the challenges of building collaborative partnerships, potential conflicts of interest and how agencies can be creative when planning where media is bought.
03 Jun 2024
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Martin Laing
Ahead of World Environment Day, we must focus on finding more ways to reduce emissions in the advertising ecosystem to support the wider cause.
03 Jun 2024
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Jack Benjamin
Media owners will be affected in the short term by a pause in government spend, especially as the industry was caught off guard by the call for a summer election.
03 Jun 2024
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Ella Sagar
Barb’s latest audience data showed a plateau in UK households with one or multiple streaming subscriptions.
31 May 2024
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Ella Sagar
A higher proportion of those aged 45 and over said they were concerned than 18-44s.
30 May 2024
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Omar Oakes
Analysis: First Accenture, now PwC joins consultancy exit from UK media.
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Consumer
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- IAB launches measurement advisory board in push for measurement solutions
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- Keeping the TV ecosystem healthy - Barb Data Hub
- Direct Line Group on using TV as a full-funnel medium
- How will TV finally get the measurement it deserves?
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- Rajar Q4 2025: Commercial audience share declines slightly
- Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth
- The brief - Wednesday 17 December - Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more
- UK now spends longer on phones than watching TV
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
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- Mediatel Connected whitepaper: The Growing UK Audio Market
