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Results categorised as Advertising
08 Dec 2025
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Jack Benjamin
The Guardian's chief advertising officer returns to discuss the implications from the title's latest "Shift Happens" report.
08 Dec 2025
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Michael Isaacs-Olaye
In a crowded Christmas ad market, more brands are realising that being remembered for creative storytelling is the prerequisite for being loved, says the UK MD of Happydemics.
08 Dec 2025
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Jack Benjamin
WPP Media are forecasting a sunny, if consolidated, expectation for growth in 2026. This year uncertainty over tariffs didn't have quite as big an impact on consumer spending or ad revenue as anticipated.
08 Dec 2025
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James Longhurst
Welcome to the Brief for Monday 8th December, The Media Leader's round-up of media news.
05 Dec 2025
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Benjamin Lanfry
Made-for-advertising (MFA) sites are thriving and causing the “sloppification” of the internet. It's time they were stopped and adland has the power to turn off the tap, says Ogury's Benjamin Lanfry.
03 Dec 2025
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Partner Content
EssenceMediacom and Tesco take home the double for advertiser of the year and the grand prix award from the Newsworks Awards 2025
02 Dec 2025
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Ellie Hammonds
Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.
01 Dec 2025
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Jack Benjamin
Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.
30 Nov 2025
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James Longhurst
The brief - The Media Leader's daily round-up of media news.
30 Nov 2025
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Omar Oakes
By absorbing Interpublic, Omnicom becomes the world’s biggest agency group but also its biggest target. In a market where scale forces prices down and clients have the upper hand, this acquisition won’t fix the problem. It accelerates it.
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