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Results categorised as Advertising
21 Jun 2024
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Maria Iu
Dominance of women’s sport, humour and the return of spend from big brands were all noted in this year’s submissions in the sport category.
21 Jun 2024
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Ella Sagar
At VML's Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.
21 Jun 2024
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Jem Lloyd-Williams
This year’s Media Lions received 1,888 entries, from which 60 Lions were awarded by the jury. Jem Lloyd-Williams, CEO of Mindshare UK and one of the judges, discusses some of the key trends.
20 Jun 2024
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Jason Trout
In response to research that found marketers are still hesitant about CTV, Next Episode argues that there is a myriad of opportunities as the medium is poised for further growth.
20 Jun 2024
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Ella Sagar
The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
20 Jun 2024
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Emma Jowett
While the summer of sport may increase the chance of reaching consumers at scale, it also increases the chances of unsuitable placements or wasted spend.
20 Jun 2024
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Mark Lund
With a new government on the way, we must show that when the industry is called to act, it can do so successfully — this is where the Online Advertising Taskforce comes in.
20 Jun 2024
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Maria Iu
Bolloré spoke to The Media Leader after the announcement of Converged.
19 Jun 2024
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Jack Benjamin
Jury president Prerna Mehrotra said the decision was unanimous for its unique and effective use of data and technology.
19 Jun 2024
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The Media Leader Staff
The 2024 edition will return to Kings Place on 10-11 December.
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