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Results categorised as Advertising
02 Jul 2024
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Phoebe Dixon
One year on from the birth of Threads, brands are still unsure whether they should be on the site. 26PMX unpacks some reasons why it's worth getting involved.
02 Jul 2024
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Jan Gooding
Our industry understands the importance of symbols. In an increasingly hostile climate towards LGBTIA+ people, it's alarming that some brands are reverting to the original Pride flag to consciously exclude others.
02 Jul 2024
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Maria Iu
An ad campaign accompanying the launch will roll out on 15 July.
01 Jul 2024
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Peter Wallace
Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way.
01 Jul 2024
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Ella Sagar
Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.
01 Jul 2024
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Ella Sagar
The broadcaster has launched a nationwide campaign rebranding as Channel 4th to encourage people to head to the polls.
28 Jun 2024
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Ella Sagar
Four winners at The Media Leader Awards talked about qualities of a good leader in a panel discussion.
28 Jun 2024
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Ella Sagar
GroupM, the world's largest media investment group, has agreed a long-term strategic partnership with Tesco Media and Insight Platform.
27 Jun 2024
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The Media Leader Staff
Stéphane Coruble urged European players to simplify and collaborate in an interview with The Media Leader.
27 Jun 2024
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Ella Sagar
In its latest campaign, Specsavers thought it was a 'no brainer' to translate its strapline into the languages of all the competing nations in the tournament.
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