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Results categorised as Advertising
03 Jul 2024
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Omar Oakes
Advertisers have been reluctant to be involved in newsbrands online election coverage, The Guardian has warned, despite the news brand clocking up its biggest day of election news traffic this week.
03 Jul 2024
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Ella Sagar
Digital Cinema Media, the UK's largest cinema advertising sales house, found that 98% of all cinema showings are a shared viewing experience — more than double TV and YouTube figures from Barb and Thinkbox.
03 Jul 2024
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Ella Sagar
ITV's business development director shares his path to media sales and why people should consider getting out of London during their career.
03 Jul 2024
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Raymond Snoddy
Beyond vague promises of widening access, working constructively with broadcasters and cracking down on online harm, Labour must show us what it will do to support this important sector.
03 Jul 2024
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Jack Benjamin
Watch: Ian Whittaker, the media and tech analyst, tells The Media Leader what to expect if Labour wins the UK general election.
03 Jul 2024
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Nicola Fox
With the Euros and Olympics expecting to attract huge audiences, brands have an unparalleled opportunity to reach them with innovative and precisely targeted DOOH.
02 Jul 2024
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Ella Sagar
Screens at bus shelters garner more attention than other digital channels, new research suggests.
02 Jul 2024
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Ella Sagar
The year-long sponsorship across E4 and Channel 4 streaming targets different audiences of four wines.
02 Jul 2024
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Maria Iu
Teads survey revealed that 85% are considering selling directly to advertisers and agencies through leveraging their first-party data.
02 Jul 2024
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Phoebe Dixon
One year on from the birth of Threads, brands are still unsure whether they should be on the site. 26PMX unpacks some reasons why it's worth getting involved.
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