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Results categorised as Advertising
05 Jul 2024
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Ella Sagar
As Paramount reopens merger talks with Skydance Media, The Media Leader takes a look at what has happened so far.
05 Jul 2024
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David Shaw
The GARM and ANZ framework is a major step forward in our quest for better measurement and all parts of our industry will have an important part to play as it develops.
05 Jul 2024
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Ed Cox
This industry will be watching closely what the new government's stance is on talent, AI, sport, social media and the economy.
05 Jul 2024
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Ella Sagar
Lydia Amoah, CEO and founder of cultural change agency Backlight, believes the industry needs to increase cultural, society and political awareness in the current climate.
04 Jul 2024
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Ella Sagar
Streaming audiences for England's latest match spiked in extra time, new research found.
04 Jul 2024
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Maria Iu
The work utilises large-format screens at Bond Street station, with media by EssenceMediacom.
04 Jul 2024
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Omar Oakes
The consultant collective launched by Rachel Forde and Marco Bertozzi has surpassed £1m in revenue in its first year, its founders have said.
04 Jul 2024
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Ella Sagar
Advertisers are increasingly turning to pre-bid tools to avoid potentially harmful content, new research suggested.
04 Jul 2024
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Ella Sagar
The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.
04 Jul 2024
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The Media Leader Staff
Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he's created an AI version of himself.
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