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Results categorised as Advertising
09 Jul 2024
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Ella Sagar
New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.
09 Jul 2024
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Ella Sagar
As part of the deal, the media-agency group will gain the Institute's latest research ahead of the rest of the industry.
09 Jul 2024
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Ella Sagar
Rob Edwards, Arla Foods' head of media and digital, tells The Media Leader why the advent of retail media provides a "lifeline" to full-funnel advertising measurement for media buyers.
09 Jul 2024
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Chris Kleinschmidt
With entertainment on the move, it's time to optimise — and monetise — engagement from consumers at home and on the road.
09 Jul 2024
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Ella Sagar
Channel 4's latest wave of its five-year Mirror On the Industry research concluded only one in 10 transgender people felt brands supported their community.
08 Jul 2024
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Ella Sagar
After months of merger discussions, Paramount Global and Skydance Media have reached “a definitive agreement” to form New Paramount.
08 Jul 2024
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Jack Benjamin
Watch: Dominic Williams, chief revenue officer at MailOnline's sales house Mail Metro Media, explains why the publisher has built a new team for podcasts and video.
05 Jul 2024
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Ella Sagar
Year-to-date box office improved from May, boosted by Inside Out 2 achieving the highest opening of 2024 so far.
05 Jul 2024
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Ella Sagar
Sustainable business growth, regulatory certainty and investment in talent should be some of the top priorities for the new government.
05 Jul 2024
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The Media Leader Staff
Nominations for the third annual initiative will close on 5 September.
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