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Results categorised as Advertising
02 Sep 2009
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Sam Howroyd
Social networking sites accounted for more than 20% of all US display ads viewed online in June, new research has found.
01 Sep 2009
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Geoff Russell
The IPA's Geoff Russell explains how demonstrating the value of the services clients receive can help the fight against increased cost cutting.
01 Sep 2009
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Liz Jaques
As the downturn continues to seriously impact TV advertising revenues - which are predicted to fall by as much as 33% by 2010 - panellists at this year's MediaGuardian Edinburgh International Television Festival asked whether relaxing the rules on product placement could ease broadcasters' troubles.
31 Aug 2009
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Sam Howroyd
Former Endemol chairman Peter Bazalgette believes that the sort of online content provided by the Sun and Times will be unlikely to make money for News Corporation once pay walls are erected around it.
29 Aug 2009
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Sam Howroyd
Television has to understand the online video environment through the medium of the internet user, Ashley Highfield, managing director and vice president, consumer and online at Microsoft UK, told delegates at the Media Guardian Edinburgh International Television Festival today.
28 Aug 2009
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Anne Tucker
Aegis Group has reported a 10.8% dip in revenues over the past six months to 30 June.
27 Aug 2009
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Sam Howroyd
IPC Media is creating a central digital advertising operation called IPC Media Digital Sales.
26 Aug 2009
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Sam Howroyd
Sir Martin Sorrell's WPP Group has reported a 47% fall in pre-tax profits to £252.2 million in the first half of 2009.
25 Aug 2009
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Sam Howroyd
WPP is expected to cut its full-year sales forecast when it releases its latest financial figures tomorrow.
21 Aug 2009
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Liz Jaques
ITV.com could make as much as £34 million from advertising this year, according to forecasts by Screen Digest.
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