SEARCH
Results categorised as Advertising
15 Sep 2009
|
Sam Howroyd
The Competition Commission has provisionally ruled that ITV must keep the Contract Rights Renewal system because of its "continuing ability to reach large numbers of viewers, and the strong bargaining position this gives it with media buyers".
14 Sep 2009
|
Greg Grimmer
In his latest piece for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says that the death of TV advertising has been greatly exaggerated.
14 Sep 2009
|
Sam Howroyd
The government will this week announce that product placement is to be allowed on British TV shows.
14 Sep 2009
|
Liz Jaques
Twitter has changed its terms and conditions to allow it to implement targeted advertising across the site.
10 Sep 2009
|
Sam Howroyd
Display ad campaigns can increase visits from search engines by nearly 14% and can boost paid-search click-throughs by nearly 15%, according to a new study by iCrossing.
09 Sep 2009
|
Jim Marshall
Jim Marshall, Starcom Mediavest's executive director and chairman of the IPA Media Futures Group, on the possible outcomes of the Competition Commission's ruling on Contract Rights Renewal.
09 Sep 2009
|
Raymond Snoddy
Raymond Snoddy wonders if a stiff drink is the best response to the British Medical Association's call for a total ban on alcohol advertising.
09 Sep 2009
|
Liz Jaques
The British Medical Association's call for a complete ban on alcohol advertising would have a "devastating" impact on TV, newspaper and magazine advertising, according to industry forecasts.
08 Sep 2009
|
Sam Howroyd
Heightened brand engagement and growing consumer adoption of mobile internet services will cause a sharp increase in expenditure on mobile internet advertising, a new report from Juniper Research has found.
08 Sep 2009
|
Liz Jaques
The British Medical Association has called for a total ban on alcohol advertising, including sports events and music festival sponsorship.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer