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Results categorised as Advertising
23 Sep 2009
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Liz Jaques
Publicis Groupe's mobile marketing agency Phonevalley has formed a strategic marketing partnership with Microsoft.
23 Sep 2009
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Liz Jaques
Nielsen and Facebook have joined forces to convince marketers that ads on social networks are worth investing in.
22 Sep 2009
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Sam Howroyd
A new study from GroupM predicts that internet advertising will account for about 15% ($64.7 billion) of global measured adspend in 2010, up from an expected 13% this year.
22 Sep 2009
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Sam Howroyd
WPP CEO Sir Martin Sorrell expects China and India to be the first countries to show signs of an advertising recovery.
21 Sep 2009
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Sam Howroyd
New developments which make it easier for local advertisers to get into radio are vital for the industry, said panellists at Friday's MediaTel Group seminar on the 'Future of Radio'.
18 Sep 2009
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Sam Howroyd
Privatising BBC Radio One would be bad for the commercial radio sector, according to today's MediaTel Group 'Future of Radio' seminar.
18 Sep 2009
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Sam Howroyd
The radio industry needs to "agree on technology and compete on content", radio futurologist James Cridland told delegates at today's MediaTel Group 'Future of Radio' seminar.
17 Sep 2009
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Sam Howroyd
Millennials - 18-25 year olds - around the globe are receptive to digital marketing messages, according to Epsilon's new Global Consumer Email Study.
17 Sep 2009
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Sam Howroyd
Celebrity endorsement is still an effective marketing tool although consumer appetite for it is waning, according to new MEC MediaLab research.
17 Sep 2009
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Sam Howroyd
Andrew McGuinness, founding partner of Beattie McGuinness Bungay, has been named as the new chairman of the the Advertising Association.
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