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Results categorised as Advertising
09 Nov 2009
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Sam Howroyd
The government has today launched a consultation on product placement in UK television programmes.
05 Nov 2009
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Sam Howroyd
ITV expects its TV advertising revenues to be flat overall in the fourth quarter, although it is forecasting a 4% rise next month.
04 Nov 2009
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Sam Howroyd
Online radio revenue in the US is expected to grow 12% to $441 million this year, according to a new forecast from SNL Kagan.
04 Nov 2009
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Sam Howroyd
At the start of October, a forecast from Carat predicted that UK adspend would fall 12% in 2009.
30 Oct 2009
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Liz Jaques
WPP's third quarter results show a 8.7% revenue decline, which is an improvement on the advertising firm's 10.5% Q2 drop.
29 Oct 2009
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Sam Howroyd
Consumers need more information and education about online privacy and online behavioural advertising (OBA), according to new research from the Internet Advertising Bureau and business law firm Olswang.
28 Oct 2009
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Louise Ainsworth
Nielsen's Louise Ainsworth on why the online industry needs its own planning currency, UKOM.
27 Oct 2009
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Sam Howroyd
IPC Ignite has appointed Andrew Goldsmith as its new group advertising director, responsible for its men's and music brands, including Nuts and NME.
26 Oct 2009
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Sam Howroyd
The results of a new UK study from comScore show that social networking sites accounted for 13.8 billion display ad impressions in August 2009, representing more than 25% of all display ads viewed online.
26 Oct 2009
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Janet Hull
The principles of Behavioural Economics can make communications work harder says Janet Hull, consultant head of marketing at the IPA...
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