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Results categorised as Advertising
13 Oct 2009
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Liz Jaques
Advertising revenues are expected to decline by just 1.3% in 2010, according to Magna's revised US Media Advertising Forecast.
12 Oct 2009
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Liz Jaques
The rate of decline in UK marketing spend eased sharply in quarter three, according to the IPA's latest Bellwether survey.
09 Oct 2009
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Liz Jaques
TNS has launched a new ad-tracking tool that will enable clients to check rival campaigns.
08 Oct 2009
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Beckie Matthews
The latest research piece from Ipsos MediaCT looks at advertising opportunities on digital TV.
06 Oct 2009
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Liz Jaques
BSkyB and Discovery have signed a new four-year ad sales deal worth more than £200 million, ending a year-long legal dispute that was due at the High Court next month.
02 Oct 2009
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Sam Howroyd
New US research from comScore and Starcom USA reveals that the number of people who click on display ads in a month has fallen from 32% of internet users in July 2007 to only 16% in March 2009.
01 Oct 2009
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Sam Howroyd
Carat has forecast a 9.8% fall in global adspend for 2009, with the UK expected to be down almost 12%.
30 Sep 2009
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Liz Jaques
Sky has announced plans to introduce tailored advertising on its online TV service Sky Player from early 2010.
30 Sep 2009
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Raymond Snoddy
Our weekly columnist Raymond Snoddy on the latest IAB figures putting online adspend ahead of TV for the first time.
30 Sep 2009
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Sam Howroyd
Twitter users are nearly twice as likely to click on internet ads and review products online than those who use only traditional social networks, according to a new study from Interpret.
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