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Results categorised as Advertising
19 Oct 2009
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Sam Howroyd
ZenithOptimedia has downgraded its global ad growth forecast for 2009 and now expects a decline of 9.9% this year.
19 Oct 2009
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Sam Howroyd
ISBA has endorsed the IASH code that seeks to stop ads appearing against websites potentially damaging to the brand.
19 Oct 2009
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Liz Jaques
The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
19 Oct 2009
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Liz Jaques
The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
16 Oct 2009
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Liz Jaques
The Office of Fair Trading is set to launch two separate market reviews into advertising and pricing.
15 Oct 2009
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Greg Grimmer
In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, puts his haunted memory of being booed at the Direct Marketing awards aside to explain the new golden rules of response advertising ...
14 Oct 2009
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Liz Jaques
YouTube has launched its promoted videos programme in the UK in a bid to replicate its US success.
14 Oct 2009
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Raymond Snoddy
England v Ukraine's 500,000-strong audience will no doubt have pound signs dancing around internet entrepreneurs eyes, but lonely monks in their cells viewing on laptops doesn't really cut it, according to Raymond Snoddy ...
14 Oct 2009
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Liz Jaques
Shazam has signed a new deal with the ad network 4th Screen Advertising to offer targeted advertising opportunities on the brand's mobile application.
13 Oct 2009
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Liz Jaques
JCDecaux has set up two new networks in its StreetTalk portfolio to specifically target fashion brands.
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