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Results categorised as Advertising
26 Oct 2009
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Sam Howroyd
The results of a new UK study from comScore show that social networking sites accounted for 13.8 billion display ad impressions in August 2009, representing more than 25% of all display ads viewed online.
26 Oct 2009
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Janet Hull
The principles of Behavioural Economics can make communications work harder says Janet Hull, consultant head of marketing at the IPA...
23 Oct 2009
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The Media Leader Staff
The IPA has endorsed the IASH code, which is designed to help safeguard the environment in which display advertising appears via networks.
22 Oct 2009
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Liz Jaques
The IAB has created a best practice guide for advertisers in a bid to highlight the potential of mobile marketing.
22 Oct 2009
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Sam Howroyd
Worldwide revenue at Omnicom fell 14.4% year on year to $2.8 billion in the third quarter of 2009, with profits down 22.5% to $165.6 million.
21 Oct 2009
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Liz Jaques
The IPA has launched a new behavioural economics thinktank to help understand brand choices.
21 Oct 2009
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Liz Jaques
Outdoor advertising offers high revenue returns for financial service clients, according to a new econometrics study conducted for Clear Channel.
21 Oct 2009
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Sam Howroyd
A new US study reveals that newspapers and magazines are not considered as relevant as they used to be and are the easiest media to eliminate from usage.
20 Oct 2009
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Sam Howroyd
US local online advertising spending is set to slow significantly from previous levels of growth, according to new research from Borrell Associates.
19 Oct 2009
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Carl White
Carl White, CEO of ValueClick Europe, on how online advertising can emerge stronger from the recession.
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