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Results categorised as Advertising
25 Jan 2010
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The Media Leader Staff
Polestar Communications and German sister agency MMS have released research looking at the levels of consumer trust in brands in key market sectors.
22 Jan 2010
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Shaun Gregory
Shaun Gregory, managing director of media sales at 02, says forget the hype - 2010 is the year accountability arrives and the market fully embraces mobile advertising.
20 Jan 2010
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Raymond Snoddy
Newsline columnist Raymond Snoddy explains why Deloitte's "practical and sensible" predictions for 2010 put them ahead of the pack.
19 Jan 2010
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Sam Howroyd
Magna's latest US ad revenue forecast predicts 1.4% growth in 2010, bouyed by the Olympics and political advertising.
18 Jan 2010
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Sam Howroyd
The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the ninth quarter running in Q4 but with the rate of budget trimming the slowest since Q1 2008.
18 Jan 2010
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The Media Leader Staff
The APA, the body representing the editorialised branded content industry, is no longer a subsidiary of the PPA and has become an independent association.
13 Jan 2010
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Sam Howroyd
New figures from the Publishers Information Bureau reveal that US magazine advertising revenues were down 18.1% in 2009, totalling $19.5 billion.
13 Jan 2010
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Tess Alps
Tess Alps, chief executive of TV marketing body Thinkbox, predicts what the future could hold for TV and gives her thoughts on last week's comment piece from GoViral's Jimmy Maymann.
12 Jan 2010
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Sam Howroyd
TV advertising is predicted to outperform other traditional media this year, according to analysts at Screen Digest.
12 Jan 2010
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Liz Jaques
Alcohol brands have been encouraged to help clamp-down on binge-drinking if they want to avoid a total ban on drink ads.
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