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Results categorised as Advertising
12 Jan 2010
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Sam Howroyd
TV advertising is predicted to outperform other traditional media this year, according to analysts at Screen Digest.
12 Jan 2010
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Liz Jaques
Alcohol brands have been encouraged to help clamp-down on binge-drinking if they want to avoid a total ban on drink ads.
12 Jan 2010
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Sam Howroyd
The US television industry is expected to see a 22.4% decline in advertising revenues for 2009, leaving it with a total of $15.6 billion, according to a report from BIA/Kelsey.
06 Jan 2010
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Liz Jaques
Sky's new television ad has been banned by the Advertising Standards Authority (ASA) for misleading claims about the digital switchover.
06 Jan 2010
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Raymond Snoddy
Now that ISBA has backtracked on product placement, what might it get up to next, asks Newsline columnist Raymond Snoddy.
06 Jan 2010
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The Media Leader Staff
Bauer Media is making senior changes to its advertising team, which it says will "further simplify how the company operates in the media marketplace".
05 Jan 2010
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Sam Howroyd
Enders Analysis is forecasting a 6.9% increase for internet advertising this year, although newspapers, magazines and television are all expected to experience downturns.
04 Jan 2010
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Liz Jaques
ISBA has called for the government to rethink allowing product placement on television despite initial support for the move.
04 Jan 2010
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Sam Howroyd
At the start of December, GroupM released a revised forecast for UK adspend, predicting a fall of 12% year on year in 2009.
22 Dec 2009
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Liz Jaques
Thinkbox is set to launch a four-week ad campaign to promote the effectiveness of TV advertising.
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