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Results categorised as Advertising
30 Apr 2010
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Liz Jaques
Apple plans to charge a premium to advertisers wanting to be involved in its mobile advertising launch.
27 Apr 2010
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Sam Howroyd
Mobile phone adspend was up 32% year on year in 2009 to a new high of £37.6 million, according to the a new IAB and PricewaterhouseCoopers study.
27 Apr 2010
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Liz Jaques
BSkyB is set to axe red-button advertising on all Sky channels and third parties such as MTV at the end of June.
26 Apr 2010
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Liz Jaques
Rupert Murdoch is offering discounted ad rates for space in The Wall Street Journal's new metro edition in a bid to attract advertisers away from The New York Times.
26 Apr 2010
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Chris Williamson
Chris Williamson, chief economist at Markit and author of the IPA/BDO Bellwether Report - the quarterly survey of marketing expenditure - gives his take on the latest findings published last week, and on the economic outlook in general.
22 Apr 2010
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Sam Howroyd
The UK advertising industry will report a faster than expected recovery in 2010, according to the latest Advertising Association (AA) and Warc expenditure report.
21 Apr 2010
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Sam Howroyd
New research from Nielsen and Facebook has found that ads with a social context increase campaign effectiveness.
21 Apr 2010
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Stephan Noller
In our latest Media Playground Thought Leadership piece, nugg.ad CEO Stephan Noller describes three areas that will define behavioural targeting in the near future.
21 Apr 2010
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The Media Leader Staff
Youth Media has introduced a new range of branded app facilities on its YouthWire Desktop Platform, currently installed in PCs in 34 universities.
21 Apr 2010
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Sam Howroyd
STV has sold cinema advertising business Pearl & Dean to new company Image Limited for £1.
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