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Results categorised as Advertising
16 Mar 2010
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Sam Howroyd
CAP, the Committee of Advertising Practice, has launched a new self-regulatory code for non-broadcast media - including paid-for digital advertising such as display and PPC search marketing - coming into force on 1 September.
15 Mar 2010
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James Smythe
Muhammad Karim, senior brand manager from Mars, gave his own clear perspective on how to get the most from social media at today's Social Media World Forum.
12 Mar 2010
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The Media Leader Staff
Unanimis is partnering with Alenty to offer a new tool measuring online advertising visibility and engagement, reports the IAB.
12 Mar 2010
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The Media Leader Staff
Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser's website than users who are not exposed to the campaigns, according to new research from comScore.
10 Mar 2010
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Dean Baker
Dean Baker, head of JWT Entertainment at JWT London, explains how to achieve the Holy Grail of successful branded content.
09 Mar 2010
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Sam Howroyd
US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.
09 Mar 2010
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The Media Leader Staff
CBS Outdoor has appointed Michael Gibb as business director for Scotland, reporting to Mike Brennan, regional sales director.
09 Mar 2010
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Sam Howroyd
A new survey reveals that 41% of UK media buyers use online video advertising to deliver incremental reach to TV, indicating that TV budgets are driving market growth.
09 Mar 2010
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The Media Leader Staff
The advertising industry has come together to recommend an extension of the Cap Code, the self-regulatory rules for non-broadcast media.
08 Mar 2010
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Tom Sutherland
Target Media's Tom Sutherland on the advertising and promotional activity behind the main movies at last night's Academy Awards.
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