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Results categorised as Advertising
01 Jun 2010
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The Media Leader Staff
scotsman.com/jobs today launches a £2 million advertising campaign to increase its audience reach in the Scottish market.
01 Jun 2010
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Sam Howroyd
In May there was a plethora of research about online adspend and online video, with eMarketer forecasting 11% growth in US online advertising spending.
28 May 2010
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Liz Jaques
Doreen Dignan has been promoted within Group M to head of research and evaluation at M4C.
25 May 2010
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Liz Jaques
Ofcom has criticised broadcasters including Channel 4 and ESPN for "continuing failure to comply with the requirements" that restrict how many adverts can be shown per hour.
24 May 2010
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Liz Jaques
The new coalition Conservative/Liberal Democrat government is to freeze its £540 million annual advertising budget.
21 May 2010
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Sam Howroyd
Online research firm eMarketer says that Google's internet TV service will allow advertisers to gain a far more targeted audience and much bigger reach.
21 May 2010
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The Media Leader Staff
New figures from the Radio Advertising Bureau reveal that the commercial radio sector has grown its share of the display advertising market for the first time in 5 years.
19 May 2010
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Rob Atkinson
Rob Atkinson, managing director at Clear Channel Outdoor UK, explains how the flexibility of outdoor advertising can achieve huge stand-out in the public space.
19 May 2010
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John Snyder
Our latest Media Playground Thought Leadership article, by Grapeshot CEO John Snyder, explains how technology can consign a 19th century observation to history
19 May 2010
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Liz Jaques
Online advertising is yet to maximise what it can achieve because the industry is too focused on "the click", according to comScore's executive chairman Gian Fulgoni.
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