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Results categorised as Advertising
15 Aug 2024
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Kathryn Bean
After Covid-19, shorter-term bookings, campaign movements and deferment became the norm. But there's a new kind of agility and power in committing longer term.
15 Aug 2024
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The Media Leader Staff
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
15 Aug 2024
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Omar Oakes
More than 20m UK homes now report having access to an SVOD service, according to Barb survey data, with Netflix accounting for the vast majority.
14 Aug 2024
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Maria Iu
The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.
14 Aug 2024
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Raymond Snoddy
Donald Trump and Elon Musk's 'conversation' this week highlights that the turning of the political tide could defeat the former's presidential ambitions while damaging the other's business interests.
13 Aug 2024
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Maria Iu
UK revenue was up 17% as digital continued strong growth.
12 Aug 2024
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Omar Oakes
Sue Unerman, global chief strategy officer at Brainlabs, joins Omar Oakes to discuss leaving WPP's EssenceMediacom after 34 years and "reinventing" herself at a very different agency.
12 Aug 2024
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Richard Kirk
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
09 Aug 2024
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Jack Benjamin
Industry leaders expressed dismay at GARM's shuttering due to the lawsuit filed by X and called on advertisers to steer clear of the platform.
08 Aug 2024
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Aaron Peterson
As it turns out, a lot - enabling hate speech has consequences
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