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Results categorised as Advertising
19 May 2010
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John Snyder
Our latest Media Playground Thought Leadership article, by Grapeshot CEO John Snyder, explains how technology can consign a 19th century observation to history
19 May 2010
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Liz Jaques
Online advertising is yet to maximise what it can achieve because the industry is too focused on "the click", according to comScore's executive chairman Gian Fulgoni.
18 May 2010
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Sam Howroyd
eMarketer is forecasting 11% US online adspend growth in 2010, after a drop of 3.4% last year.
18 May 2010
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Sam Howroyd
Network Rail has awarded two new advertising contracts - worth around £260 million over five years - to JCDecaux and Primesight.
17 May 2010
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Sam Howroyd
CBS Outdoor UK has signed a new five year contract with Abellio London and Abellio Surrey to manage the group's advertising on its fleet of buses.
17 May 2010
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Sam Howroyd
Internet advertising revenues in the US hit $5.9 billion for the first quarter of 2010, representing a 7.5% increase over the same period in 2009, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.
14 May 2010
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Sam Howroyd
US internet users received a record 1.1 trillion display ads during the first quarter, a 15% year on year increase, according to new comScore figures.
13 May 2010
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Sam Howroyd
Target Media is launching a multimedia campaign to mark the opening of 3D movie Street Dance, including pre-rolls around ITV's new Britain's Got Talent mobile app.
12 May 2010
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Louise Ainsworth
Louise Ainsworth, MD EMEA, Nielsen Online, looks at four scenarios for the future of media research.
07 May 2010
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Sam Howroyd
ITV's ad revenues were up 8% in the first quarter of 2010 and are forecast to rise 22% in Q2, according to the company's interim management statement.
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