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Results categorised as Advertising
01 Sep 2010
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Marnie Richards
The Advertising Standards Authority (ASA) will be given new powers to regulate brands' websites and free online spaces from March 1 next year.
31 Aug 2010
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Lucas Brown
Lucas Brown, joint MD at Total Media Limited, explains why and how the IPA's Value of Advertising group wants to "create a culture of effectiveness"...
26 Aug 2010
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Marnie Richards
According to Experian’s latest research, those aged between 15 and 24 are "highly receptive" to direct mail, and are the demographic second most responsive to it, after those aged 65 and above.
03 Aug 2010
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Marnie Richards
The Central Office of Information (COI) is reducing its staff numbers by 40%, with the loss of 287 jobs.
30 Jul 2010
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Liz Jaques
Carat's Steve Hobbs and ISBA's Bob Wootton speak out against Ofcom's airtime sales ruling.
27 Jul 2010
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Marnie Richards
Following news that a freeze has been placed on government advertising and marketing spend, the Central Office of Information (COI) has released its annual report and accounts for 2009/10.
19 Jul 2010
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Sam Howroyd
ZenithOptimedia has upgraded its forecast for global adspend growth this year from 2.2% to 3.5%.
15 Jul 2010
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The Media Leader Staff
The US advertising economy will grow by 2.1% during 2010, excluding political and Olympic advertising on TV, according to a new forecast by Magna Global.
12 Jul 2010
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Sam Howroyd
US spending on mobile display ads is expected to almost quadruple over the next five years, growing from $313 million to more than $1.2 billion in 2015.
12 Jul 2010
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Sam Howroyd
The latest IPA Bellwether Report, for Q2 2010, shows that budgets for nearly all main categories were revised down in the second quarter, with online and direct marketing the exceptions.
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