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Results categorised as Advertising
15 Dec 2010
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Liz Jaques
Apple is set to launch the first iAd for the iPad this afternoon for the upcoming Disney film Tron Legacy.
14 Dec 2010
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Darren Moore
In light of Ofcom's paid placement decision, Darren Moore, VP, Nielsen IAG, gives some practical advice on how advertisers can maximize exposure and ROI, while maintaining an organic viewer experience...
13 Dec 2010
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Vic Davies
In response to Derek Jones' 'Will video kill the reach and frequency stars?' article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency...
08 Dec 2010
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Liz Jaques
eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year. Next year, the group predicts a 10.5% increase, followed by double-digit growth every year through to 2014 (when spending will reach $40.5 billion).
08 Dec 2010
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Derek Jones
Globally, online video advertising budgets will come from print and from TV, not from online display or search, according to Bill Lederer, CEO of Kantar Video.
03 Dec 2010
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Liz Jaques
The television advertising recovery is set to continue, with ITV1 revenues expected to be up between 7% and 10% in January, according to the Guardian.
30 Nov 2010
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Liz Jaques
Group M has almost doubled its growth forecast for the UK advertising market to 8% this year due to a surge in national newspaper revenues.
24 Nov 2010
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Liz Jaques
Government communications has irrevocably changed. The old model has gone for good and a new model, focusing on collaboration and outcomes, will define the COI going forward.
23 Nov 2010
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Liz Jaques
YouTube is set to release a new ad unit designed to give users the choice of which ads they want to watch, or not watch as the case may be.
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