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Results categorised as Advertising
12 Jul 2010
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Sam Howroyd
US spending on mobile display ads is expected to almost quadruple over the next five years, growing from $313 million to more than $1.2 billion in 2015.
12 Jul 2010
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Sam Howroyd
The latest IPA Bellwether Report, for Q2 2010, shows that budgets for nearly all main categories were revised down in the second quarter, with online and direct marketing the exceptions.
09 Jul 2010
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Sam Howroyd
The majority of US online video viewers think online video ads are at least as acceptable as television ads, according to the results of a survey from Frank N Magid Associates.
09 Jul 2010
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Vic Davies
In response to Nick Manning's "Blueprint for a new business model" article, Vic Davies, senior lecturer and course leader at Bucks New University, explains why the industry shouldn't worry about ending up in South Wales - when in fact, it is much more likely to find itself in Neverland, being "a Peter Pan industry that never grew up, whilst those around it did"...
08 Jul 2010
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Sam Howroyd
UK digital out of home advertising is expected to grow 20% in 2010, according to new figures from Screen Digest.
08 Jul 2010
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The Media Leader Staff
TV marketing body Thinkbox is returning to TV screens later this year with a new ad campaign reminding advertisers of the power of TV.
07 Jul 2010
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The Media Leader Staff
Pearl & Dean has signed an exclusive partnership deal with interactive media and experiential advertising experts, Tangibal Media.
07 Jul 2010
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Raymond Snoddy
Raymond Snoddy says that while Channel 4 chief executive David Abraham is the very model of a modern media executive, eight weeks into his reign there are, if not quite concerns, a few worries.
07 Jul 2010
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Gavin Sinden
Gavin Sinden, digital strategy director at Equi=Media, on how weaving conversion strategy into wider marketing plans can lead to success.
06 Jul 2010
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The Media Leader Staff
Global net TV advertising is forecast to hit $116 billion in 2010, up 3.7% year on year, according to a new report from Informa Telecoms & Media.
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