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Results categorised as Advertising
23 Mar 2011
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Kathryn Jefferies
Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.
23 Mar 2011
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Liz Jaques
WPP shares have fallen c10% over the last month, reflecting concerns over global macro risks, commodity cost inflation and the potential fallout from the Middle East and Japan, according to BofAML.
22 Mar 2011
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Liz Jaques
Mobile adspend during 2010 was worth £83 million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009, according to the latest IAB and PwC Mobile adspend report.
16 Mar 2011
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Liz Jaques
Joining the first past the post rush, Channel 4 has announced a product placement deal with high street fashion retailer New Look.
14 Mar 2011
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Liz Jaques
NMG Product Placement evaluates the first product placement on British TV - with Dolce Gusto gaining £56,160 of exposure on This Morning, while Lea & Perrins wins £21,600 for no payment to ITV...
11 Mar 2011
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Liz Jaques
Agencies are keen to increase spending on newer digital formats, while advertisers want to stick to time-tested tactics, according to a report from Econsultancy and SAS.
09 Mar 2011
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Derek Jones
Havas, the owner of the Euro RSCG Worldwide advertising agency and the MPG brand, has reported 2010 profit of 110 million euros, missing analyst estimates.
08 Mar 2011
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John Barnard
In response to YouGov's 'Product Placement underwhelms' article, John Barnard, chairman NMG Product Placement at Pinewood Studios, says many of the respondent's comments about noticing product placement all the time are based on seeing brands, not product placements.
07 Mar 2011
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Derek Jones
Do agencies really hold the key to better and more systems around process and trading? They seem to, judging by the tone of conversation and comment at MediaTel Group's latest breakfast event - 'Would more investment in media systems make us all more profitable?'.
04 Mar 2011
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Derek Jones
WPP's 2010 results are announced this morning - strong full year results, up 5.3% were boosted by an impressive uplift in the last quarter, led by a recovery in the United States market. The company paints a positive outlook for 2011, when it forecasts operating margins to rise 0.5 points to 13.7 percent.
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