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Results categorised as Advertising
05 Oct 2010
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Liz Jaques
Total UK media advertising will grow 3.7% to £15 billion in 2010, as TV, the internet and national newspapers recover from the recession, according to a new report from Enders Analysis.
05 Oct 2010
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Liz Jaques
UK online advertising spend increased 10% to nearly £2 billion in the first half of 2010, according to the Internet Advertising Bureau (IAB).
30 Sep 2010
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Liz Jaques
Advertising expenditure is expected to increase by 5.3% this year and by 2% in 2011, according to new figures from the Advertising Association, which have been researched and compiled by Warc.
28 Sep 2010
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Derek Jones
"Higher national advertising revenues, together with A&N Media's focus on cost control, will lead to significantly higher profits for the full year, compared to last year," Daily Mail and General trust reports this morning.
27 Sep 2010
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Simon Stanforth
Simon Stanforth, group search director at Starcom MediaVest Group, says as long as brands continue to develop creative messaging, products and experiences, they will be rewarded by word of mouth...
23 Sep 2010
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Liz Jaques
The average consumer in the UK mentions brands in 10 conversations a day, mostly face to face but often online too, according to a new word of mouth (WOM) study.
17 Sep 2010
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Paul Squires
In response to Greg Grimmer's recent The Rise of Brand Response or "Why take two bottles into the shower" article, Paul Squires, managing director of Perera, uses Ryanair's ad to really explain Brand Response...
10 Sep 2010
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Marnie Richards
Sky Digital Media have announced their plans to offer advertising opportunities based on behavioural and psychographic audience profiling.
10 Sep 2010
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Marnie Richards
Facebook has launched a range of new global advertising metrics, in order to understand the value of social context on the site. Social context is the sentence in the ad that shows which friends have 'liked' or engaged with the Facebook Page, event or application that the ad features.
10 Sep 2010
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Liz Jaques
A new report from comScore shows that nearly all of the top ten UK ad networks are starting to see encourgaging growth, having increased their reach over the past year. Google Ad Networks remains in the lead with a reach of more than 38 million internet users.
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