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Results categorised as Advertising
22 Aug 2024
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Maria Iu
GroupM had forecast the $1tn mark to be reached in 2025.
21 Aug 2024
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Maria Iu
The agreement also for the first time includes Pearl & Dean’s Curzon.
20 Aug 2024
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Omar Oakes
Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.
19 Aug 2024
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Omar Oakes
Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers' media mix modelling or multi-touch attribution reports.
19 Aug 2024
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Euan Mackay
Impressions are a modern-day version of 1215's "London quarter". But the clamour to create an equivalent metric across all media is problematic — we need to start with education.
16 Aug 2024
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Omar Oakes
A YouGov survey has revealed the worst popularity ratings for X (formerly Twitter) in the two years since Musk first declared his interest in taking over the platform.
16 Aug 2024
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Josh Krichefski
Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative's first ambassador.
16 Aug 2024
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Jon Mew
GARM's closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies' crucial work and use your company's voice to make advertising better.
15 Aug 2024
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Maria Iu
Meanwhile, a new prominent right-hand-side box will allow users to find other sources more easily.
15 Aug 2024
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Struan Murray
With geopolitical tensions, technological advances and political polarisation at an all-time high, what can be done in this new era of information warfare?
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