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Results categorised as Advertising
09 Jul 2011
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Marnie Richards
Seeing an ad in a videogame could become a fate worse than death for some video-gamer players, but not at Artix Entertainment.
07 Jul 2011
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Marnie Richards
The News of the World is removing all advertising from its issue this weekend after losing a raft of advertisers in the wake of allegations over its phone hacking activities.
07 Jul 2011
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Marnie Richards
In a recent press release, Pete Davis, managing director of Getmemedia.com, urges brand managers not to overlook the role of more traditional advertising in the age of social media.
07 Jul 2011
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Marnie Richards
Analysis in 2010 estimated that Digital OOH revenues would reach around £160 million by 2016, and now it is likely that Digital OOH revenues alone will pass Cinema within two years and Radio within five.
07 Jul 2011
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Marnie Richards
Baroness Buscome's comments (chair of PPC), Nicola Mendelsohn's comments (president of IPA), and your comments about the News of the World phone hacking story and Raymond Snoddy's latest article.
06 Jul 2011
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Marnie Richards
The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data
06 Jul 2011
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Greg Grimmer
You've read his column, now listen to the summary... and admire his shades!
06 Jul 2011
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Marnie Richards
An exhaustive study of the future of poster advertising in the UK by lifestyles and environments agency Kinetic Worldwide, reveals dramatic change is afoot for the oldest form of advertising.
05 Jul 2011
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Marnie Richards
Northen & Shell has said that it intends to offer collaborations with advertisers across its newspaper, magazine and television properties, comparing it to the model adopted by Apple.
05 Jul 2011
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Marnie Richards
According to statistics from InMobi, the iPhone has surpassed Nokia and Samsung to become the most popular mobile ad platform in Europe. It generated over 500 million impressions.
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