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Results categorised as Advertising
29 Sep 2011
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Liz Jaques
NMG has released its latest product placement research, using Sky One's Trollied as case study to demonstrate the "naivety from broadcasters and producers as to what can be sold as product placement - and how the Ofcom rules are actively working against the paid-for market, while encouraging the free prop supply market".
27 Sep 2011
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Catryn Brogan
Catryn Brogan, director at Media Lateral, says media agencies, owners and brands should not be scared to dip their toe into new trading platforms, but embrace them as they become an increasingly vital part of the media trading process...
26 Sep 2011
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Derek Jones
Writing in Campaign in May 2006, Ian Darby commented: "On the whole, it's refreshing to see an agency from outside the top ten triumph in such a big pitch, apparently on the back of strong strategic thinking. Let's just hope these ideas amount to more than a pile of Barclays." *
22 Sep 2011
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Jessica Hallsworth
Jessica Hallsworth, senior research executive, GfK NOP Media, says Google and YouTube actually support TV, providing extra viewing opportunities and hype rather than taking opportunities away...
21 Sep 2011
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David Brennan
At the RTS' Cambridge Convention last week, there was an exhortation from Fru Hazlitt of ITV to the advertising community to get creative with TV airtime...
20 Sep 2011
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Liz Jaques
Nielsen is expected to issue its first-half advertising expenditure report next week, showing a slow down in growth from the first to second quarter.
20 Sep 2011
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, says standard ad units remain the bedrock of the majority of digital advertising campaigns - and there is now a strong argument to say that spend in these standard units is set to grow...
16 Sep 2011
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Liz Jaques
The European mobile advertising market is expected to reach $1.03 billion by 2014, according to research from mobileSQUARED.
08 Sep 2011
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Liz Jaques
O2 Media's personalised media platform, O2 More, has reached six million customers six months after passing the two million mark.
26 Aug 2011
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Derek Jones
Commenting on the latest advertising expenditure forecasts from Carat, Jerry Buhlmann, chief executive of Aegis Group plc, remains cautiously optimistic.
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