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Results categorised as Advertising
06 Mar 2012
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Bob Wootton
Bob Wootton, director of media & advertising at ISBA, says advertisers need real-time trading to be accompanied by an effective code of conduct, underpinned by an independent stamp of trust, to unlock the full potential that the technology offers...
05 Mar 2012
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Greg Grimmer
Greg Grimmer: In a bid to make advertising fashionable (again) today's column will be optimism peppered with ads for advertising - instead of my normal service of cynicism peppered with attempts at humour...
05 Mar 2012
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David McEvoy
David McEvoy, marketing director of JCDecaux UK, explains why advertising will be very much in the fabric of the building at new train stations in the UK...
01 Mar 2012
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Liz Jaques
The US Department of Justice has approved the merger of Donovan Data Systems and MediaBank, which will now launch as Mediaocean.
27 Feb 2012
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Liz Jaques
Following 3.8% growth in 2011, global advertising spending is expected to grow by 4.9% in 2012 to $465.5 billion, according to the latest global advertising forecast from Strategy Analytics.
13 Feb 2012
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, says newer trends show how innovation in digital and convergence in media are changing the way media will be planned, bought and measured in the future...
08 Feb 2012
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Dean Wilson
Dean Wilson, UK MD at Active International, says sponsorship needs to be refreshed and maybe even re-branded in order to prosper in today's marketplace...
02 Feb 2012
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The Media Leader Staff
Facebook has filed its long-awaited plans for a float on the US stock market yesterday. The social networks initial public offering (IPO) of US$5 billion of shares is the largest for an internet company since Google in 2004.
31 Jan 2012
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Alex Hunter
Alex Hunter, finance director, IPA, says restricted but more effective activity cannot be rewarded simply by curtailed fees...
30 Jan 2012
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Jana Eisenstein
How do brands balance their use of the tried-and-true media with the new and never-been-done channels that are now being developed? Jana Eisenstein, UK managing director at Videology explains how to view risk in an era of constant change...
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