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Results categorised as Advertising
01 Dec 2011
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The Media Leader Staff
Sheryl Sandberg, Facebook COO was on stage to launch day two of the Ignition conference in New York. One of the key questions posed to her was, will Facebook be bigger than Google?
01 Dec 2011
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The Media Leader Staff
New research launched today (1st December) by IPC Media has found that 50% of consumers think that advertising on premium content sites is well matched to the sites. This compares to 28% for portal sites and 30% for social networking sites.
01 Dec 2011
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The Media Leader Staff
This Saturday (3rd December) sees the airing of the first industry wide connected consumer campaign to promote digital radio.
30 Nov 2011
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The Media Leader Staff
Opening the Business Insider Ignition conference in New York today, Adam Bain, chief revenue officer at Twitter, said the business' goal for next year was "all about scale."
29 Nov 2011
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Ben Humphry
Ben Humphry, Country Director UK and Ireland at predictive behavioural targeting business nugg.ad, on effective targeting for media planning
28 Nov 2011
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Grace Gargini
Last week the RAB launched it's new 'Britain Loves Radio' marketing campaign, which aims to stimulate a more active consideration of radio as part of brand advertising
28 Nov 2011
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Elliott Muscant
Elliott Muscant, MD of Carat Manchester, on the inaugural IPA Media Owner Awards.
28 Nov 2011
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James Whitmore
James Whitmore, managing director of Postar, on the "Filth and the Fury" that could be relevant for electronic trading.
25 Nov 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the growing momentum of mobile shopping threatening the retailers...
23 Nov 2011
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Neil Sharman
Neil Sharman, head of research and analysis, Telegraph Media Group, looks at the signs that retailers and economists will be reading in a nervous run up to Christmas 2011.
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