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Results categorised as Advertising
10 Apr 2012
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Bruno Wilson-Betancor
Bruno, a 19 year old student and a panellist at MediaTel's latest Youth, Media and Technology event, gives an open and honest account of his media habits and reveals what he really spends his money on... A must read if you want to target young people!
03 Apr 2012
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Liz Jaques
SpotXchange is set to launch a new service SkipIt that lets consumers control their online video ad experience by providing them the option to skip online video ads at their convenience.
03 Apr 2012
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Liz Jaques
A new report shows that Yahoo/Bing has experienced a 46% increase in US search advertising spend YoY compared to Google's 26.6% growth YoY.
03 Apr 2012
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Liz Jaques
The Guardian's Three Little Pigs ad - its first major brand campaign for more than 20 years - has won the January/February Thinkboxes.
03 Apr 2012
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Liz Jaques
Online display advertising has surpassed the £1 billion mark for the first time, according to the latest IAB adspend figures.
26 Mar 2012
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Liz Jaques
Advertisers have just two months left before the law changes governing how they use cookies. With fines of up to £500,000 faced by companies that fail to obtain informed consent from their customers for tracking their behaviour, non-compliance with this EU e-privacy regulation, dubbed the Cookie Law, is simply not an option, warns ISBA.
22 Mar 2012
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Liz Jaques
Wired magazine and Lexus have partnered to create the first mass-produced print ad embedded with a near-field communications (NFC) tag.
21 Mar 2012
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Liz Jaques
Forget the never-ending 'year of mobile' - it is all about the week of mobile. IAB and PwC released the findings from their annual mobile advertising spend study yesterday, showing that advertising on mobile devices increased by 157% in 2011 to a new high of £203.2 million.
20 Mar 2012
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Liz Jaques
Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
20 Mar 2012
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Liz Jaques
ITV, Facebook, Twitter, RSA Films, Aardman Animation, Saatchi & Saatchi, Omnicom Media Group, Spotify, Zynga, global gaming company Activision and special effects company Double Negative are just some of the 100 creative and digital media companies uniting behind an innovative new recruitment drive across the country to fast track 300 young people into employment in the UK.
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