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Results categorised as Advertising
06 Dec 2011
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Liz Jaques
WPP's GroupM has reduced its 2011 UK ad spend forecast from 1.5% to 0.7%.
06 Dec 2011
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Liz Jaques
WPP has announced that its wholly-owned digital marketing technology business, 24/7 Real Media, has acquired the assets of the digital video advertising software company Panache.
05 Dec 2011
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Liz Jaques
MAGNAGLOBAL, a division of IPG Mediabrands, has released an updated global advertising forecast, showing media owners' revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.
05 Dec 2011
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Liz Jaques
GroupM has downgraded its 2011 US ad forecast from 3.8% growth for all measured media to 3.3%, according to MediaPost.
05 Dec 2011
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Liz Jaques
ZenithOptimedia predicts that global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion - a 4.7% growth - despite the continuing slowdown in Europe and fears that its debt crisis will get much worse.
02 Dec 2011
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Grace Gargini
Starcom MediaVest Group (SMG), the leading communications strategy, media buying and management agency, published the first wave of findings from its Supermarket UK study today revealing community and pleasure as values increasingly important to UK shoppers and in particular, supermarket shoppers.
02 Dec 2011
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Julie MacManus
Armed with a 2 litre bottle of Strongbow (a "targeting" prize from the panel sponsors, Kantar), Neil Mortensen questioned a panel of media agency research directors at yesterday's MRG conference.
02 Dec 2011
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Julie MacManus
To combat planners' prejudices that radio is an analogue medium for an analogue age, the RAB recently used a combination of neuroscience and smartphones in research introduced by Mark Barber to yesterday’s MRG conference at RIBA.
02 Dec 2011
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The Media Leader Staff
The Financial Times now earns more from consumers through subscription revenue than advertising, delegates at the Ignition conference were told.
01 Dec 2011
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Grace Gargini
Pivotal Research Group has released its 2012 advertising forecast for the United States.
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