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Results categorised as Advertising
23 Apr 2012
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Liz Jaques
US consumers viewed more than 8.3 billion video ads in March, according to new data from comScore.
23 Apr 2012
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Michael Bayler
Michael Bayler, strategist and author, Bayler & Associates, on the misconceptions that are holding data back...
19 Apr 2012
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Liz Jaques
Nielsen has signed a deal to bolster its Online Campaign Ratings (OCR), using data from AdSafe Media on whether ads ran in a 'safe' environment.
19 Apr 2012
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Liz Jaques
Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.
19 Apr 2012
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Liz Jaques
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q1 for a third successive quarter in response to new product launches, expectations of better economic conditions and higher rates of return on investment.
16 Apr 2012
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Philip Ricketts
Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications...
12 Apr 2012
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Liz Jaques
Google is preparing to move a beta initiative of Near Match to the mainstream. Near Match is designed to "enable you to safely extend the reach of your Exact and Phrase Match keywords to cover plural, misspelling, close rewrite, abbreviation and acronym variants only".
12 Apr 2012
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Liz Jaques
UK advertising spend grew by 2.7% in 2011 reaching £16.1 billion in total, according to Advertising Association figures produced by Warc. Growth is expected to continue in 2012 with new forecasts predicting a 3.8% increase, well ahead of growth across the rest of the UK economy.
12 Apr 2012
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Liz Jaques
Tesco is set for a major overhaul of its brand and image, according to The Guardian. The supermarket said it is reviewing its brand communications and has put its multi-million pound advertising account up for grabs.
11 Apr 2012
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Raymond Snoddy
Raymond Snoddy wonders whether the Facebook/Instagram deal is a symbol of how money and power has shifted in the internet world...
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