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Results categorised as Advertising
21 Jun 2012
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Liz Jaques
WPP has acquired the assets of AKQA Holdings, subject to regulatory approval.
20 Jun 2012
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Nick Bampton
Nick Bampton, commercial sales director at Channel 5, on why, in Channel 5's definition, partnerships are the antithesis to the old way of trading...
19 Jun 2012
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Liz Jaques
ZenithOptimedia has upgraded its UK advertising forecast with the total ad market expected to post 3.5% year on year growth for 2012 - up from its March prediction of 3.2% growth.
18 Jun 2012
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Liz Jaques
"M-commerce is very interesting and we've only just hit the tip of the iceberg," according to Tamsin Hussey, group account director at Joule.
18 Jun 2012
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Liz Jaques
MAGNAGLOBAL's latest advertising forecast for 2012 claims that Europe is shaken but the rest of the world is showing resilience. The global advertising market is expected to reach $480 billion this year. The UK market is forecast to grow, in spite of the economic downturn that hit in the first quarter - up 2.4%.
14 Jun 2012
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Gavin Sugden
Gavin Sugden, research director for Ipsos MediaCT, gives key insights about the best way to engage with consumers via their mobile...
13 Jun 2012
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Liz Jaques
In Q1 2012, online ad revenue in the US set a new record (for the reporting period) at $8.4 billion, up 15% year on year, according to the IAB and PriceWaterhouseCoopers.
13 Jun 2012
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Liz Jaques
Barclays has lowered its global ad spending forecasts for this year and next, it confirmed in a report to investors last week.
12 Jun 2012
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Abba Newbery
Abba Newbery, News International commercial director of advertising strategy, says we need to re-consider the short-term trading conditions of national press and change our day-to-day trading model...
12 Jun 2012
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Derek Jones
Two interesting media lists to flick through on a wet morning...
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