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Results categorised as Advertising
20 Mar 2012
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Liz Jaques
Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
20 Mar 2012
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Liz Jaques
ITV, Facebook, Twitter, RSA Films, Aardman Animation, Saatchi & Saatchi, Omnicom Media Group, Spotify, Zynga, global gaming company Activision and special effects company Double Negative are just some of the 100 creative and digital media companies uniting behind an innovative new recruitment drive across the country to fast track 300 young people into employment in the UK.
16 Mar 2012
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Liz Jaques
Two of the largest agency groups released forecasts this week, each following similar trends, although Carat predicts there will be bigger ups and downs. According to Carat, UK growth forecasts for 2012 are expected to lead the Western European region with a positive +4.0%, while ZenithOptimedia forecasts a slightly more modest +3.2% rise.
15 Mar 2012
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Liz Jaques
Aegis Group has released its preliminary results for 2011 with group organic revenue growth of 9.9% (2010: 5.3%), including 12.0% in Q4, and group underlying operating margin of 17.4% (2010: 16.1%).
15 Mar 2012
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Liz Jaques
Carat's latest global advertising expenditure forecast predicts robust global growth in 2013 at +5.8% - a year with tougher comparators and a lack of major events - with all major markets back in growth.
14 Mar 2012
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Liz Jaques
The UK 'paid for' product placement market is valued at £9.7 million to £29.1 million, according to NMG Product Placement.
14 Mar 2012
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Liz Jaques
According to ZenithOptimedia's latest UK forecast report, "the uncertainty that plagued the end of 2011 has continued into the start of 2012.
14 Mar 2012
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Liz Jaques
ZenithOptimedia predicts global ad expenditure will grow 4.8% in 2012, reaching US$489 billion by the end of the year. This is a slight upgrade of the 4.7% growth it forecast back in December.
12 Mar 2012
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Bobi Carley
Bobi Carley, commercial director at Disneymedia+ UK & Ireland, says the E in BEO, certainly within the context of partnerships, delivers the amplification of activity...
12 Mar 2012
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Julian Smith
Julian Smith, group director, analytics and insight, MEC Global Solutions (London), on how improved techniques in measurement will help further move the discussion away from volume to value of social media...
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