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Results categorised as Advertising
12 Apr 2012
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Liz Jaques
Tesco is set for a major overhaul of its brand and image, according to The Guardian. The supermarket said it is reviewing its brand communications and has put its multi-million pound advertising account up for grabs.
11 Apr 2012
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Raymond Snoddy
Raymond Snoddy wonders whether the Facebook/Instagram deal is a symbol of how money and power has shifted in the internet world...
10 Apr 2012
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Bruno Wilson-Betancor
Bruno, a 19 year old student and a panellist at MediaTel's latest Youth, Media and Technology event, gives an open and honest account of his media habits and reveals what he really spends his money on... A must read if you want to target young people!
03 Apr 2012
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Liz Jaques
SpotXchange is set to launch a new service SkipIt that lets consumers control their online video ad experience by providing them the option to skip online video ads at their convenience.
03 Apr 2012
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Liz Jaques
A new report shows that Yahoo/Bing has experienced a 46% increase in US search advertising spend YoY compared to Google's 26.6% growth YoY.
03 Apr 2012
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Liz Jaques
The Guardian's Three Little Pigs ad - its first major brand campaign for more than 20 years - has won the January/February Thinkboxes.
03 Apr 2012
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Liz Jaques
Online display advertising has surpassed the £1 billion mark for the first time, according to the latest IAB adspend figures.
26 Mar 2012
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Liz Jaques
Advertisers have just two months left before the law changes governing how they use cookies. With fines of up to £500,000 faced by companies that fail to obtain informed consent from their customers for tracking their behaviour, non-compliance with this EU e-privacy regulation, dubbed the Cookie Law, is simply not an option, warns ISBA.
22 Mar 2012
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Liz Jaques
Wired magazine and Lexus have partnered to create the first mass-produced print ad embedded with a near-field communications (NFC) tag.
21 Mar 2012
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Liz Jaques
Forget the never-ending 'year of mobile' - it is all about the week of mobile. IAB and PwC released the findings from their annual mobile advertising spend study yesterday, showing that advertising on mobile devices increased by 157% in 2011 to a new high of £203.2 million.
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