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29 Jan 2026
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Jack Benjamin
The latest Expenditure Report betrays a polarised growth picture for the industry, with search and online display formats accounting for 83% of total adspend.
27 Jan 2026
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Jack Benjamin
Advertising that significantly increases brand trust is highly effective at driving business growth and brand uplifts.
26 Jan 2026
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Jack Benjamin
The group, convened by non-profit Inside track, has released a memo warning that the industry is failing in its moral duty to society by funding hate, paying lip service to sustainability, and rolling over in the face of anti-DEI rhetoric.
22 Jan 2026
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Ellie Hammonds
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
21 Jan 2026
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Jack Benjamin
Analysis: OpenAI has taken on a huge amount of debt to make its AI future a potential reality. An advertising model is needed to drive increased revenue, but are advertisers interested?
16 Jan 2026
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James Longhurst
Welcome to The Brief for Friday 15th January.
15 Jan 2026
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The Media Leader Staff
The Media Leader and the PPA Magnetic convened senior publishing leaders, agency planners and strategists at our London head office at a roundtable discussion to discuss how trusted editorial and human connections translate into outcomes.
15 Jan 2026
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Jack Benjamin
Total marketing budgets likewise remained flat in the Golden Quarter, with cost pressures, muted economic activity and budget constraints cited as reasons for the lack of growth.
13 Jan 2026
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James Longhurst
Welcome to the Brief, The Media Leader's round-up of media news.
12 Jan 2026
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Jack Benjamin
Marketing leaders Richard Brooke (Unilever), Simon Patilinet (PepsiCo), and Alison Keith (ex-Kraft Heinz) spoke to Justin Lebbon at the Future of TV Advertising Global about how they consider TV in an era of increased spend with platforms.
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