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Results categorised as Advertising
12 Jul 2012
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Chris King
Japanese advertising agency Dentsu has made an offer to purchase the Aegis media group believed to be worth £3.16 billion. The offer from Dentsu of 240 pence per share is a 48% premium on Aegis' closing share price yesterday.
11 Jul 2012
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Arthur Moan
Arthur Moan, UserZoom UK managing director on why companies must pay attention to the changing needs of their customers and make sure their marketing "captures the zeitgeist"...
11 Jul 2012
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Jim Marshall
Jim Marshall says that the government's decision not to encourage consultation on fresh communications legislation is failing to take into account the changing nature of the UK industry, or how most of it is funded...
10 Jul 2012
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Chris King
News International has penned a series of commercial agreements with major companies including Samsung and Adidas regarding advertising during the London 2012 Olympics.
10 Jul 2012
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Richard Simkins
Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to "close up the knowledge gap"...
10 Jul 2012
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David Brennan
David Brennan writes on the "ad break of the future", detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action...
09 Jul 2012
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Chris King
Research launched today by IPC Media has found that magazines drive consumers towards purchase, are highly engaging and trusted, and are the medium most likely to hold consumers' sole attention.
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