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Results categorised as Advertising
02 Aug 2012
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Bruno Wilson-Betancor
Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide to $6.43 billion in 2012, show figures released by eMarketer.
31 Jul 2012
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Bruno Wilson-Betancor
28% of people think that Pepsi is an official sponsor of the London 2012 game, despite Coca-Cola spending upwards of £100 million to be the only official drinks sponsor, according to a recent Toluna Global Omnibus survey.
30 Jul 2012
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Sam Phillips
Sam Phillips, chief new business and marketing officer, Omnicom Media Group, UK, on the importance of finding and investing in pioneering talent...
27 Jul 2012
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The Media Leader Staff
Bank of America Merill Lynch (BoAML) has responded conservatively to ITV's latest figures: "We continue to forecast a 0.6% decline for the full year."
27 Jul 2012
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Liz Jaques
Oddbins.com has seen a 22% increase in traffic to its site during the period Monday 24 July to Wednesday 25 July (compared to Monday 16 July to Wednesday 18 July) following on from it's anti-Olympic campaign.
25 Jul 2012
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Liz Jaques
Oddbins has launched an anti-Olympics campaign with censored posters and discounts for customers wearing Nike, paying with Mastercard and carrying an iPhone.
25 Jul 2012
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Neil Morris
Neil Morris, founder & MD, Grand Visual, says the future looks like it may offer an environment that could nurture the transformation of digital outdoor from a "store forward and loop" medium to a "dynamic data driven" one...
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