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Results categorised as Advertising
09 Oct 2012
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Stuart Corke
Despite the difficult UK economy, advertising on the internet and mobile phones increased, like-for-like*, by 12.6% to a record six-month high of £2.59 billion in the first half of 2012
09 Oct 2012
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Stuart Corke
ZenithOptimedia has downgraded its 2012 UK advertising forecast and consequently revised downwards its growth forecast slightly for 2013 and 2014.
01 Oct 2012
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Liz Jaques
According to Nielsen's Global AdView Pulse, global advertising spend was up 2.4% to $139 billion in the second quarter of 2012.
01 Oct 2012
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Liz Jaques
Global advertising will grow 4.6% in 2013, led by developing markets and digital media, according to ZenithOptimedia's latest advertising forecast.
30 Aug 2012
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Liz Jaques
WPP has reported a 7% increase in pre-tax profits to £385 million in the first half and a 3.6% increase in like-for-like revenue to £4.97 billion.
24 Aug 2012
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Niall Johnson
Aegis Group has seen revenue soar by 15% in the first half of 2012, according to recently released figures.
23 Aug 2012
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Anne Tucker
Television viewers are forecast to watch nearly a trillion ads in 2012, according to the "TV: Why?" report, published by Deloitte on behalf of the MediaGuardian Edinburgh International Television Festival.
20 Aug 2012
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Liz Jaques
Google is running a series of print ads in a bid to demonstrate that online ads are more effective.
06 Aug 2012
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Guy Turton
Faced with a fragmenting digital environment, brands are once again questioning the power of online display for their brand campaigns. Guy Turton, senior researcher, Media and Digital Practice, Millward Brown, examines the latest findings and discovers a surprising renaissance in online display advertising...
06 Aug 2012
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Liz Jaques
New research by BrandScience, part of Omnicom Media Group, has found that cinema advertising delivers €3.07 additional revenue for every Euro spent across Europe, and £2.84 for every Pound spent in the UK.
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