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Results categorised as Advertising
05 Nov 2012
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Greg Grimmer
Greg Grimmer: LinkedIn has always been discussed in quite derogatory terms by the agency world.
05 Nov 2012
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Michael Bayler
Michael Bayler, strategist and author, Bayler & Associates, writes: Engagement continues to both fascinate and bewilder stakeholders right across marketing and media. An underlying question that's key to the discussion is whether brand-owners should look beyond advertising for ways to build and grow brand equity?
05 Nov 2012
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Stuart Corke
Following news last week from France, Germany is the latest European country to discuss letting newspaper publishers charge internet search engines for displaying links to their articles
01 Nov 2012
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Stuart Corke
New out-of-home audience data will be launched by POSTAR on 26 February 2013. The research will cover all outdoor environments and has been developed completely from scratch, with an investment of £19 million over six years by the industry.
31 Oct 2012
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Stuart Corke
EE dominates newspaper pages today and every digital outdoor site in the UK, as part of its £100 million 4G launch campaign.
30 Oct 2012
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Stuart Corke
The John Lewis campaign by Adam and Eve and Manning Gottleib OMD took the top prize at the IPA Effectiveness Awards ceremony held last night (29 October) at the London Hilton Hotel.
29 Oct 2012
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Stuart Corke
Bank of America Merrill Lynch states that Q3 organic growth for Publicis Groupe was +2% and well below company guidance of 4% plus.
25 Oct 2012
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Jeff Siegel
Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation looks at how branded content is developing and moving more and more from online marketing to the larger screen.
25 Oct 2012
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Stuart Corke
WPP reported UK revenues up 4.7% on the year to £311 million for Q3 2012, helped by its advertising business. However, full year forecasts have been downgraded.
24 Oct 2012
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Stuart Corke
Bank of America Merrill Lynch (BOAML) reports ITV viewing share is down and that there is a risk to advertising revenues for 2013.
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