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Results categorised as Advertising
16 Oct 2024
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Pippa Glucklich
We all need to take responsibility for the longer-term effect of where we spend our media money, writes the CEO of Electric Glue.
15 Oct 2024
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Steve Scaffardi
Starcom’s Vanessa Jarrad won the battle of the Future 100 manifestos at The Future of Media London after her “Empowering Voices” pitch took won the live audience vote.
14 Oct 2024
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Jack Benjamin
The lawsuit, filed in August, led to the dissolution of the Global Alliance for Responsible Media. Critics say Unilever's settlement is akin to kowtowing to a bully.
14 Oct 2024
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Scott Tieman
Amid a rapidly changing search and AI landscape, here are four strategies that marketers should adopt to ensure they're ready for this new frontier.
14 Oct 2024
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The Media Leader Staff
Omar Oakes, founding editor of The Media Leader, is leaving the title to pursue freelance and consulting roles.
14 Oct 2024
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Omar Oakes
The audience measurement company has hired the former Ebiquity insight chief as UK solutions director.
10 Oct 2024
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Omar Oakes
Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.
09 Oct 2024
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Josh Gornell
Recent data suggests brands may be spending too much on social. But paid social isn't performing badly — quite the contrary. The key lies in understanding how and when to use it.
08 Oct 2024
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Maria Iu
Among other tools, a private marketplace with The Trade Desk allows brands and agencies to transact directly with the broadcaster’s streaming inventory.
08 Oct 2024
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Justin Sampson
Isba has beta-launched Origin without Barb data and is delivering data that doesn’t meet MRC standard. Why is the industry risking more friction and higher costs?
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